Jung-gu, Seoul
Zaha Hadid landmark hosting fashion shows and brand events.
The flowing silver building you've seen as a backdrop in fashion and K-pop content. Frequently hosts exhibitions and launch events — check the calendar for your dates.
Korea Tourism Organization — DDP checked 2026-06-01
Jongno-gu, Seoul
Hillside lanes covered in murals below Naksan Park.
A steep, arty neighborhood of painted walls and small cafés with city views from Naksan's old fortress wall. Be respectful — people live here.
Jungnang-gu, Seoul
Retro abandoned amusement park, a popular photoshoot location.
A nostalgic, faded carousel-and-rides spot widely used for K-pop and fashion photoshoots. Call ahead — entry and lighting are arranged with the caretaker. Treat any specific MV claim as fan lore unless sourced.
Yongsan-gu, Seoul
Beauty-conglomerate HQ with a flagship store, museum, and library.
A striking cube by David Chipperfield in Yongsan, housing the APMA art museum, a library, and a ground-floor beauty flagship. The most architectural K-beauty stop, near the HYBE district.
Jongno-gu, Seoul
Traditional hanok neighborhood, MV/photoshoot location.
Used as a filming location across many K-pop productions. Rent a hanbok in Insadong nearby and walk through.
Jongno-gu, Seoul
UNESCO-listed palace with the famed rear Secret Garden.
Quieter and more naturalistic than Gyeongbokgung, with a separately-ticketed Secret Garden tour. Pair with Bukchon and Insadong next door for a full traditional-Seoul loop.
Gangnam-gu, Seoul
Flagship eyewear concept store in the Dosan/Apgujeong area.
The Korean eyewear label whose pieces show up across idol styling, in a gallery-like flagship that's a destination in itself. Pair with the Cheongdam/Apgujeong walk.
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