Jongno-gu, Seoul
Traditional hanok neighborhood, MV/photoshoot location.
Used as a filming location across many K-pop productions. Rent a hanbok in Insadong nearby and walk through.
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Jongno-gu, Seoul
UNESCO-listed palace with the famed rear Secret Garden.
Quieter and more naturalistic than Gyeongbokgung, with a separately-ticketed Secret Garden tour. Pair with Bukchon and Insadong next door for a full traditional-Seoul loop.
Jongno-gu, Seoul
Seoul's main royal palace; a national-symbol performance backdrop.
A flagship Seoul sight that has hosted high-profile cultural performances and tourism campaigns. Free entry in hanbok. Go early to beat the crowds.
Jung-gu, Seoul
Zaha Hadid landmark hosting fashion shows and brand events.
The flowing silver building you've seen as a backdrop in fashion and K-pop content. Frequently hosts exhibitions and launch events — check the calendar for your dates.
Jongno-gu, Seoul
Civic plaza with the King Sejong and Admiral Yi statues.
The symbolic heart of Seoul, framing Gwanghwamun Gate and Gyeongbokgung beyond. A natural start to a historic-Seoul day and a frequent backdrop in Korean media.
Jongno-gu, Seoul
Historic street-food market — bindaetteok, mayak gimbap, raw beef.
The quintessential Seoul street-food experience seen across Korean food content. Go hungry, bring some cash, sit at a stall. Busy and brilliant at lunch.
Dongdaemun-gu, Seoul
Vast herbal-medicine market with a café inside an old theater.
A sprawling traditional market famous for ginseng and dried goods — and for the photogenic café built into a retro cinema upstairs. An offbeat, very local half-day.
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