Jongno-gu, Seoul
Civic plaza with the King Sejong and Admiral Yi statues.
The symbolic heart of Seoul, framing Gwanghwamun Gate and Gyeongbokgung beyond. A natural start to a historic-Seoul day and a frequent backdrop in Korean media.
Korea Tourism Organization — Gwanghwamun checked 2026-06-01
Jongno-gu, Seoul
Traditional hanok neighborhood, MV/photoshoot location.
Used as a filming location across many K-pop productions. Rent a hanbok in Insadong nearby and walk through.
Jongno-gu, Seoul
UNESCO-listed palace with the famed rear Secret Garden.
Quieter and more naturalistic than Gyeongbokgung, with a separately-ticketed Secret Garden tour. Pair with Bukchon and Insadong next door for a full traditional-Seoul loop.
Jongno-gu, Seoul
Historic street-food market — bindaetteok, mayak gimbap, raw beef.
The quintessential Seoul street-food experience seen across Korean food content. Go hungry, bring some cash, sit at a stall. Busy and brilliant at lunch.
Jongno-gu, Seoul
Seoul's main royal palace; a national-symbol performance backdrop.
A flagship Seoul sight that has hosted high-profile cultural performances and tourism campaigns. Free entry in hanbok. Go early to beat the crowds.
Dongdaemun-gu, Seoul
Vast herbal-medicine market with a café inside an old theater.
A sprawling traditional market famous for ginseng and dried goods — and for the photogenic café built into a retro cinema upstairs. An offbeat, very local half-day.
Jongno-gu, Seoul
Restored hanok lanes packed with cafés and small restaurants.
A maze of narrow alleys where old courtyard houses are now dessert cafés and dinner spots. One of Seoul's most atmospheric eat-and-wander areas, central and very photogenic.
Drop your trip date — we'll help you turn pins like this into a day-by-day plan.