Seongdong-gu, Seoul
Label home of NCT, aespa, and Red Velvet, by Seoul Forest.
The other giant. SM relocated to this tower in the Seoul Forest / Seongsu area in 2021. Like HYBE, it's a working office — photograph the exterior, and the KWANGYA artist-merch flagship nearby is the place to actually go inside.
SM Entertainment — official location checked 2026-06-13
Yongsan-gu, Seoul
Cinema complex used for BTS film premieres.
Historical premiere venue for BTS theatrical releases. Worth a visit if a BTS film is screening during your trip.
Gangnam-gu, Seoul
K-pop label and fashion district where BTS members frequent.
Multiple agencies and the kinds of high-end cafés and restaurants ARMY have spotted members at. Walkable area for an afternoon.
Mapo-gu, Seoul
Home of the Mnet cable music countdown show.
The Sangam media-district HQ where Mnet's weekly countdown tapes. Another comeback-stage venue; audience access is fan-club-gated per taping, not open to walk-ins.
Guro-gu, Seoul
Korea's domed stadium and a marquee indoor K-pop concert venue.
The country's first domed ballpark doubles as one of Seoul's premier indoor concert halls, hosting major K-pop tours year-round. Check the calendar against your trip dates.
Yongsan-gu, Seoul
Quiet residential / cafe district near HYBE.
Members live and eat in this area. Don't go looking for residences — just enjoy the cafés.
Jung-gu, Seoul
Korea Tourism's free K-culture and K-pop media-art center.
Run by the Korea Tourism Organization in Myeongdong: K-pop media-art zones, an immersive music-video studio you can star in, and rotating exhibitions. Free, air-conditioned, and very ARMY-friendly.
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